Throughout the past few years, demand for online ordering, click and collect and delivery services have steadily, and at times, rapidly increased. Restaurants have had to quickly get on board with new ways of running their hospitality businesses as consumers have enjoyed the flexibility of being able to enjoy the food they love from the comfort of their own home.
1. Eliminates errors
When each delivery, click and collect and loyalty and reward partner is integrated into one solution, the information is accessible from one mobile device, whether that’s a tablet or laptop. There’s no risk of orders being missed through multiple devices.
2. Creates a seamless process
When these sales channels are integrated with the kitchen management system, instead of relying on printed orders, these are seamlessly communicated to the kitchen, further eliminating errors and increasing the efficiency of the entire process.
The customer is king and the data around the customer is invaluable. Understand how the kitchen has performed, whether orders have been delayed and why. Know where your peak demand lies, which products are top sellers and which aren’t. There are no limits to the insights you can gain about every aspect of your restaurants.
Integration shouldn’t and doesn’t stop at sales channels and back of house technologies. Stock management can be integrated too, automating the adjustment and allergen information of stock across different sites. Costs can be reduced, stock wastage eliminated, and data generated.
5. Understand where profit lies
See where money is being made and where it isn’t. When digital partners are integrated and consolidated into one solution, there’s a better understanding of where maximum revenue is occurring and if the loyalty and reward programmes are successful. Track the cash from each revenue stream all the way to the bank.